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Terry Storch.com

Hi, my name is Terry Storch, and welcome to my website. I am a Christian, husband, father, twitterer, author,coffee addict, hack photographer and Apple fan. Oh yea, and I am personally in beta!

Sunday, March 9th, 2008...12:30 pm

SXSW - Magic and Mental Models: Using Illusion to Simplify Designs Tidbits

Magic and Mental Models: Using Illusion to Simplify Designs - Jared Spool Founding Principal, User Interface Engineering

Ok, here is something I just do not understand. Why…why…why…can the presenters no give me the presentation slides or notes before, or even after their presentation? Come on guys!

A really, really good session! Only a few tidbits to blog about, I look forward to learning more about Jared via his blog here.

Complexity fades into the background, simplicity comes into the foreground - Marissa Mayer, Google
Task completion predicts wether users thought a site was fast or not.
Farecast.com

Not great notes, but a great session.

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