Steve Rubel is one of my favorite bloggers! I love his vision, his perspective and his lens on things. Steve recently spoke at the AJAXWorld conference and had some very interesting points. (This is a conference that I would of loved to attend!) “Widgets in media represent a fundamental shift and a massive shift,” Rubel said. “People now measure success not by how many people are on the site but by how many people interact with the content no matter where it lives.”
“As this happens en masse, the page view as a model will cease to exist,” Rubel declared. “I’m giving it three years.” -Steve Rubel
That’s what Rubel’s me2revolution is all about: the massive expansion, not just of participation, but of content that is redistributed and repurposed at will across the Internet.
Read the entire article from InternetNews.
So why is this important to me? To LifeChurch.tv? Why should you pay attention to this? For me one simple statement…I just want the people to interact with our content. I frankly don’t care where that is!
How about you?
Agreed, one small thing is that since October we have been offering our videos as with an embed link and it has been interesting to see how certain videos spread virally. That and RSS feed of everything really make it so that all the produced content is mashable for the end user however they like it.
Did you get a chance to review guykawasaki.typepad.com/DMOR_FINAL_reduced.pdf – there was good analysis of the same topic.
sorry, I see that you linked over to that PDF earlier, so never mind
We’re not selling a product, we’re giving people truth, Jesus. Whereever we can get that message reworked and rediplayed, Yeehaw! Man this stuff starts making your brain melt if you think about it for a long time!
We’re in the middle of a strategic planning session on invading the social web and other unique points around the web in an attempt to get “in” at the places that our folks “are”. Of course, it’s great when they visit theaterchurch.com, but the fact is they live at YouTube, MySpace, Twitter and Virb. We’ve had accounts and groups on MySpace and MyChurch, and we list events at Upcoming, but there are so many networks, sites, spots that have people there. So in reaching people for Christ, we are working to be where people are online—much as LifeChurch.tv has done with Second Life. The idea of being where people are is simple, but it’s also profound.
One problem is working out how to manage our brand across these places and also maintain the level of quality in communications that we (attempt to) achieve at theaterchurch.com. So, I’m studying the sites that have an open API and I’m already finding some really cool solutions to syndicate our existing content at these sites automatically! That’s the perfect scenario, but it doesn’t always work that way as some networks are quite difficult to tap into in this fashion. Also, there will always be a level of management to each site, because the church does need to have an “active” voice to respond to people in each unique community. There’s no point having an identity somewhere without a real identity driving it. But, in some cases, like Twitter, you can do a lot in a community with very little “extra” effort.
Rubel’s idea here is spot on. And I definitely agree with his inference that analytics will probably always play a significant role in how people measure success. It’s evident that the page view model would be left in the dark based on content access not being in a unique place, but I do think there will be demand for analytics in the new, broader space. I don’t dig modern web analytics because it’s SO relative and SO jacked up with issues like referrer spam. But if someone had the guts to solve those issues and provide a measuring tool for the next evolution of web content, that someone would walk away wealthy… or at least happy.
Terry, do you think the page view concept’s death is imminent? Do you think that this is something that major corporates/websites will soon abandon?
While I do agree with this article, realistically I feel that it is something that we’d like to wish for but won’t happen as soon as we’d like, at least among the bog boys, say for ex; Entercom and other major corporates.